Design & Digital Skills
Design, Digital, and Web

Print Design Skills



Graphic Design

Studied Graphic design at The University of Salford, graduating with honors in 2006 specialising in Branding, Typography, and Advertising.


Brochure Design

Brochure design and magazine spreads from design to print-ready artwork. Adobe InDesign, Photoshop, and Illustrator.


Press Advertising

Print-based advertising for newspapers and magazines, including media placement.


Exhibition Graphics

Experienced in large format print advertising for events, and stand graphics for an MCN Live exhibition.


Packaging

Packaging design using a mix of Photoshop, InDesign, and Illustrator for the cutting forms.


Creative Artworking

Fully computer literate across Mac & PC platforms, and Adobe Creative Cloud applications.


Brand Identity

Creative branding, and identity design. Taking logo’s to the next level by introducing font selection, image style, and extended colour palettes.


Brand Guidelines

Visually presented company brand bibles that show how to use your brand. Extends to stylesheet creation and sample publications.


Logo Design

From simple social media logo’s, to master logo suites containing SVG, EPS, and PNG files in normal, reversed, and mono versions.

Web Design Skills



Website Design

Mobile-first website design, starting with wireframes before taking to Photoshop and/or Illustrator to create the visuals.


HTML5 & CSS3

Hand coding in valid HTML5 and CSS3 using advanced techniques. Knowledge of cross-browser testing.


Bootstrap

I create websites using Bootstrap, a mobile-first responsive framework. Knowledge of using and manipulating scripts.


WordPress

WordPress theme development, and custom built WordPress templates.


Website Optimisation

Web page and image optimisation for speed, knowledge of caching best practices.


cPanel & WHM

Knowledge of cPanel, web hosting platforms, and Cloudflare CDN. Setting up and maintaining websites, domains and DNS records.

Digital Skills



Digital Marketing

Connecting your organisation to your Buyer Persona using the sub-strategies of Channels, Content and Data


Search Engine Optimisation

Organic SEO strategies comprising of keyword research, on-page and technical optimisation.


HTML Email Campaigns

Responsive table-based HTML emails, old school coding like back in the day!


SEM/PPC

Keyword research, relevant Google ad campaign, and landing pages designed to convert.


Animated HTML5 Ads

Digital Display and re-marketing ads including timeline animation using Adobe After Effects, kinetic type, 3D camera effects.


Digital Strategy

Digital marketing plans and sub-strategies for your digital business, using content, channel, and data. UTM tracking for monitoring the progress.