Studied Graphic design at The University of Salford, graduating with honors in 2006 specialising in Branding, Typography, and Advertising.
Brochure design and magazine spreads from design to print-ready artwork. Adobe InDesign, Photoshop, and Illustrator.
Print-based advertising for newspapers and magazines, including media placement.
Experienced in large format print advertising for events, and stand graphics for an MCN Live exhibition.
Packaging design using a mix of Photoshop, InDesign, and Illustrator for the cutting forms.
Fully computer literate across Mac & PC platforms, and Adobe Creative Cloud applications.
Creative branding, and identity design. Taking logo’s to the next level by introducing font selection, image style, and extended colour palettes.
Visually presented company brand bibles that show how to use your brand. Extends to stylesheet creation and sample publications.
From simple social media logo’s, to master logo suites containing SVG, EPS, and PNG files in normal, reversed, and mono versions.
Web Design Skills
Mobile-first website design, starting with wireframes before taking to Photoshop and/or Illustrator to create the visuals.
Hand coding in valid HTML5 and CSS3 using advanced techniques. Knowledge of cross-browser testing.
HTML5 & CSS3
I create websites using Bootstrap, a mobile-first responsive framework. Knowledge of using and manipulating scripts.
WordPress theme development, and custom built WordPress templates.
Web page and image optimisation for speed, knowledge of caching best practices.
Knowledge of cPanel, web hosting platforms, and Cloudflare CDN. Setting up and maintaining websites, domains and DNS records.
cPanel & WHM
Connecting your organisation to your Buyer Persona using the sub-strategies of Channels, Content and Data
Organic SEO strategies comprising of keyword research, on-page and technical optimisation.
Search Engine Optimisation
Responsive table-based HTML emails, old school coding like back in the day!
HTML Email Campaigns
Keyword research, relevant Google ad campaign, and landing pages designed to convert.
Digital Display and re-marketing ads including timeline animation using Adobe After Effects, kinetic type, 3D camera effects.
Animated HTML5 Ads
Digital marketing plans and sub-strategies for your digital business, using content, channel, and data. UTM tracking for monitoring the progress.