Remarketing Ads for Carole Nash

Tuesday, 1st June, 2021

Carole Nash are a leading motorcycle insurance company based in Altrincham. Working with the marketing team I was tasked with updating the existing set of text-only remarketing ads. The adverts were performing poorly, the smaller ads were barely readable due to the pixelation of the text. These adverts were created in Photoshop and exported as animated Gifs, which .

The Solution

Being skilled in HTML5 and CSS website creation, and animation software, it was a no-brainer to use Google Web Designer – a relatively new tool to create dynamic, media-rich HTML5 ads to use directly with Google 360 and PPC platform. The first issue to overcome was the use of Carole Nash brand fonts, Helevita Neue wasn’t available as a Google Font, so it was suggested I needed to create the text in Illustrator, outline it and export each letter individually. I fired up Google Fonts and spent a bit of time trying to find a good enough match that would pass for the brand font, and keep the brand manager happy! Roboto Condensed did the trick and was used for digital ads moving forwards.

The adverts were created in 5 different sizes (160×600, 300×250, 336×280, 468×60, and 728x90px).